Obstacle #1: No Connection or Previous Relationship. One of the fundamental tenants of successful prospecting is that meeting new people (outside of cold-calling) requires the involvement of a common connection. Isn’t it so much easier when you know someone whose name you can use when making that first contact, or even have a source of an introduction? Most of the time it is…but sometimes it isn’t.
	Obstacle #2: Not Knowing Who to Contact. If you have no prior connection or “inside information,” you most often can only go by position or title. But the real power of decision often depends upon the given size and political situation in any organization. In many companies, “silent vetoes” abound. Further, what do you do when your “presumed” contact just doesn’t want to be bothered?
	Obstacle #3: The Actual Prospect. The actual prospect (the key decision maker, whether you know their identity or not) is often the obstacle herself. Consider how many people are calling on her throughout the day. Voice messages pile up during meetings and during other phone conversations. Send a pre-approach letter? She may get it; she may not. It’s just one of perhaps dozens of pieces that arrives on her desk each day.
	Obstacle #4: Administrative Staff. Not only does the loyal administrative assistant open mail (and occasionally tosses stuff he deems unimportant), he will intercept your call. It is his job to insulate your prospect from outside intruders or distractions (That’s you!). So if you are unknown to the prospect or the gatekeeper, then you are in for an uphill battle of getting the audience you seek and deserve.
	Obstacle #5: The Current Economic Climate. The news media is always full of bad news, isn’t it? Well, there is no doubt that our global economy is going through an adjustment and a recession. So many companies, individuals, and families have felt it. But it has also put too many of us at a heightened level of defensiveness and fear. Layoffs and budget cuts create thoughts of survival and scarcity, not growth and affluence.

So, given these obstacles and challenges, how do you overcome them? How do you get your foot in the organizational door of a prospective client or employer despite these challenges?

Our answer: Use a wedge.

Wedging Your Foot in the Door is a step-by-step approach that is best applied toward a limited number of targeted, business prospects at a time. It is not a mass marketing strategy. Rather, it is a highly effective, GUARANTEED method of identifying and securing an appointment with key decision-makers. Further, it can be used to penetrate companies of all sizes.

Wedging Your Foot in the Door:
A GUARANTEEED Eight-Step Strategy...

A “wedge” is a metaphor for creating influence through value. The steps to this end are fairly consistent, regardless of what your profession or industry may be; however the nuances and human dynamics in your industry and your prospect’s organization will also play a role. In other words, you will refine deploy this strategy using your own judgment and street smarts. For example, an independent business consultant may employ this strategy with different tactics than say, a sales representative in the office furnishing industry...

What’s included:

You get an 8-step approach—one leading directly into the other—that WILL get you through the doors of and meetings with the right decision makers at companies where you otherwise have no connection—GUARANTEED.

You learn how to introduce yourself on a favorable basis—and make yourself stand above your competition.

You will discover where you can go (today…!) to search out and access highly detailed, and updated information on any company in the United States or Canada—and access this GOLDMINE for FREE.

You will become an expert in identifying decision makers, backed by examples on how to identify the person with whom you wish to meet.

You will learn to work with—not around—administrative assistants and make them your ally!

You'll pick up a single, priceless phone tip (and no, this involves no cold calling) that will improve the productivity of your calls tenfold.

This strategy, when executed with prudence and care, WILL multiply your success rate of getting into the doors of prospective clients many times over. I not only say this with confidence; I GUARANTEE IT. Review this strategy. Study it. Internalize it. You will see that it makes perfect sense, both in logic and simplicity.

And you will quickly come to believe that the modest price you paid for it is only a tiny fraction of what it is worth to your business, and your future.