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“When
we were looking for assistance in growing our organization,
we interviewed several firms, most of whom reflected only
a superficial understanding, recommending their standard
approach to solving our problem. We hired Keith Luscher
for one reason: he listened. He invested the time necessary
to understand our organization, our mission, and where
we were coming from. Keith asked questions we hadn’t
even asked ourselves—demonstrating not only an understanding,
but an investment in a shared approach.”
—Julie Harmon,
Ph.D., Executive Director, IMPACT Safety
“When Keith Luscher first
came to work for our firm back in the early nineties,
one of the challenges we faced was marketing—both
in doing the right things, and in doing them right. Keith
played a leadership role in creating a consistent marketing
structure that allowed us to take full advantage of the
resources at our disposal, and has produced results. We
continue to use this structure to this very day. Further,
his expertise in marketing and media has proved invaluable
through many highly successful client engagements spanning
more than ten years.”
—John
Goettler, CFRE, President, Goettler Associates, Inc.
“In promoting the GE Profile
Harmony Clothes Care System, we needed a strategy that
would go well beyond product publicity. Peppercom’s
idea was to create a light-hearted campaign pitting women
against men on the subject of why men hate doing laundry
and position GE Consumer Products as experts on the “Great
Laundry Divide” by generating and sustaining significant
media coverage about National Men Do Laundry Month. As
the author of Real Foreplay—a book that revealed
the importance of chore equity in establishing household
harmony—Keith Luscher added the element of sexiness
to laundry by serving as our spokesperson. The results
were outstanding, and are highlighted in one of our favorite
case studies.”
—Meggan Lennon,
Account Executive, Peppercom New York
“When our company made a
significant investment in a new tradeshow display, we
knew we wanted some kind of video element to achieve maximum
impact on prospects, customers and the manufacturers whose
products we distribute. However, we couldn’t quite
put our finger on the right solution. After one short
meeting with our staff, Keith Luscher was able to recommend,
design and create just the solution we needed. Tradeshows
are a big part of our ongoing marketing. Thanks to his
assistance, we continue to create maximum results from
our investment. In fact, it's already been copied by some
of our competitors.”
—Craig
Peterson, Vice President, The Columbus Serum Company
“New Horizon
Press seeks authors who strive to improve the human condition,
and Keith Luscher’s book, Don’t Wait until
You Graduate, now in its second edition on our backlist
and translated into Chinese, continues to be an important
book for young people who want to enrich their own lives
by enriching the lives of others. We are proud to have
Keith Luscher as an author at New Horizon Press.”
—Dr.
Joan Dunphy,
Editor-in-Chief and Publisher, New Horizon Press
"Keith Luscher
is among the best in the business, having worked with
him for more than ten years. His exceptional skills in
listening and framing, not to mention his supreme expertise
in marketing and communication technologies have made
him an integral part of many successful campaigns. He
gets my heartfelt recommendation and upmost respect."
—Joseph
S. Czarnecky,
Senior Consultant, Geottler Associates, Inc.
"We wish to say thank you
for your help in getting us into the catalog and promotion
business. Your help has been greatly appreciated and your
know-how exemplary."
—The
late-Robert. J. Woodward,
Chairman of the Board, The Palmer-Donavin Mfg. Co.
About
My Books...
TOP
Don't Wait
Until You Graduate!
"Don't Wait Until You Graduate!
is a great guide for young people. Volunteering as one
way to get started on a career is very valuable and reflects
cutting edge thinking. It also is a great benefit to organizations
and people who need volunteer help to operate."
— Marcia Bullard,
President, CEO & Editor, USA Weekend
This is truly a phenomenal
book. Keith Luscher has really done some fine work."
— Steve Mariotti,
Author, The Young Entrepreneur's Guide
to Starting and Running a Business;
President/CEO, The National Foundation
for Teaching Entrepreneurship
"Some college students
don’t feel they have anything to offer. We chose
Don't Wait Until You Graduate! for our Career
Planning Course because it is a quick read, and we were
drawn to the concept of "finding a need and filling
it." This book provides the confidence boost some
students need. The title is motivating and the message
is different from other resources in the fact that it
provides some realistic steps to acheiving personal success,
no matter what field one chooses. It doesn’t show
someone how to put a resume together, it starts way before
that. It is a book that helps one see what things he or
she must do before picking up that pen."
—
Amy Thaci, Director, Arts & Sciences Career Services,
The Ohio State University
"Finally! Some down-to-earth
advice for college students. As a career counselor in
a college setting, I work with students who think they
are employable just because they have a degree. Never
mind that they don't have any related work experience
or even a hint of a network (a co-op or internship would
waste valuable time), and that their job search consists
of opening the Sunday paper. Don't Wait Until You
Graduate! covers what our staff believes and discusses
regularly with students, and gives us credibility. Keith
Luscher is my hero!"
— Catherine
McGinnis, NCCC,
Indiana University Purdue University Fort Wayne
"Keith Luscher's book
Don't Wait Until You Graduate! provides direction
for college students and others as they apply experience
to their careers. He clearly points out that community
service is essential as a 'job market tool!' I highly
recommend this book!"
—
Denise Moore Pittenger,
former executive director, Ohio Campus Compact
"Don't Wait Until
You Graduate! empowers students with concrete examples
of methods that can be employed right now to affect their
futures. Students will know how to have job experience
before they have jobs, will learn the secrets of networking,
will understand the values of volunteer work, and will
gain confidence that comes from the ability to create
results."
—
Lin Hess, Director, Career Services,
The Columbus College of Art & Design
Real Foreplay:
Eight Easy Steps for the Man Who Wants to Be Closer and
More Intimate with His Wife
"Suggestions to deepen intimacy...as
well as ideas to inflame passion and share rapture fill
this sensitive and sensual resource. ....strongly recommended
reading for men who want to do right by the women in their
emotional and physical life."
— Midwest Book
Review
“Real Foreplay defines
the intimacy target and hits it dead center! The dance
of intimacy begins with taking out the garbage without
being asked. This book is not about sex—it’s
about moving from being close to being passionately intimate.
I highly recommend it!”
—
Larry James, professional speaker, relationship coach,
CelebrateLove.com;
author, How to Really Love the One You're With
“Real Foreplay
is a great book and an important topic! We had so much
fun with Keith on the set that our interview flew by!
We event had the crew laughing we had so much fun with
this topic. This book is highly relevant and Keith is
a fun interview."
—
Gail Hogan, News Anchor,
WCMH-TV NBC4, Columbus, Ohio
“Real Foreplay provides
great advice for men who want to improve their relationships
at home. It’s the kind of advice in a short direct
style that they will not find anywhere else. I highly
recommend it.”
—
LaVeda Peterlin, Producer, Aware Talk Radio
“Most ‘relationship’
books are too long, and are only read by women. Keith
Luscher provides an excellent roadmap of practical steps
that any man can follow in strengthening and rebuilding
the passion of his marriage.”
—
Ellen Kay Douglas, Ph.D.,
Association for Psychotherapy, Inc., Columbus, Ohio
“Yes! Yes! Yes! This
book supports what I tell ‘my’ guys; sex is
like farming, not hunting. Keith has written your ‘Farmer's
Almanac’—all you need to do is follow the
steps and you’ll have a ‘bump her’ crop
year round!”
—
Jodie Gastel, relationship expert,
ScoreBrowniePoints.com
“ I loved this book!
A pleasant blend of humor and practicality, Keith’s
candid ‘talk with the guys’ hits the proverbial
nail on the head! I am highly recommending it to my couples
who struggle with this problem.”
— Carol Anderson,
LMFT, ACenter4Growth.com
Advertise!
An Assessment of Fundamentals for Small Business
"Luscher addresses the problems
and needs of small businesses, which often must resort
to do-it-yourself advertising. He describes and shows
how to apply the fundamentals of media selection, copywriting,
graphic design and production and public relations so
that even the smallest company or organizaiton can profit
from employing advertising basics. Recommended for libraries
with small business clientele." —ALA Booklist
"Luscher does an admirable job
of defining terms and explaining the jargon an agency
might throw around. In all, a practical and readily accessible
introduction." —Library Journal
"Advertise! An Assessment of Fundamentals
for Small Business covers the basics of small business
advertising. Unlike large businesses, whcih can afford
to test ad markets for maximum results, small businesses
have to make every ad dollar count from the begining...Similar
titles offer theory and analysis: this practical handbook
instead offers a variety of ad insights and problem-resolving
solutions that which small business owners on a budget
will appreciate." —Midwest Book Review
"Advertise! An Assessment of Fundamentals
for Small Business presents practical approaches to helping
small businesses gain advertising Savvy. The book emphasises
the importance of advertising and demonstrates just how
to advertise on a limited budget." —Gifts and
Decorative Accessories Magazine
"This book covers the necessary
bases for smallbusiness advertsiing...the media, marketing
concepts, copywriting, public relations and design and
production. It even includes how to select agencies."
—Art Material Trade News
About
My Speaking...
TOP
From Professionals
"This session made me think much
about myself as a leader more than anything else."
"This provided a different perspective
than I have ever had in a workshop before."
"Keith is very refreshing, allowing
us to hear perspectives of other people. This provides
for a very enlightening experience."
"Directly addressing the subject
of leadership and service, it is very, very relevant!
Excellent involvement from the group, and great leadership!"
"An excellent workshop. Keith kept
us all on track while allowing us to all contribute. The
session touched upon some very important issues, and gave
us the resources to find out more."
"I will utilize the Ten Lifelong
Benefits of Service in encouraging students to volunteer."
From Students:
"I learned how to empower myself
to set and reach my goals. It was very motivating."
"Very thought-provoking. It's useful
to understand how the process of filling needs can be
translated into building strong relationships with other
people."
"This was just a fascinating presentation.
Keith is a great speaker."
"Keith is very relaxed, informed,
and keeps the session on track. He is very down-to-earth
and personal."
"Gaining a clearer understanding
of building relationships versus just contacts was helpful.
I also learned alot about feeling more confident within
yourself."
"For undergrads, this is very important
information...right on target with the concerns and needs
of today's college students."
"The stressing of building a strong
community and business network before graduation is vital.
I learned to sell myself to potential employers before
I actually have to start seeking employment."
"Keith really gets down to what
it is all about, and reveals how interviews and phone
calls might be like. Very very helpful."
"This provided me with some helpful
information on the realities of networking."
"Keith was very reassuring, reinforcing
the notion the pragmatic value of building relationships
through serving the needs of other people."
"I learned a new concept: the idea
of networking as something that can be very positive,
rather than just making lists of contacts and their phone
numbers."
"This information was very helpful.
Iwill apply it as I work through my career search this
year, and I will also pass this information onto other
students."
© Keith F. Luscher |
