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        <title>Let&apos;s Talk Prospecting from Big Fish Networking</title>
        <description>Practical advice and insights on PROSPECTING...the weakest link in the sales process.</description>
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            <title>Why People Buy</title>
            <description>There is a popular tendency to deny the role that emotion plays in business relationships. This is a paradox, because without emotions, you cannot have relationships. You can have transactions, but these are short term, and do not have any significant, positive long-term impact on your life or the lives of your clients. </description>
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            <title>The #1 Reason Sales People FAIL is Lack of PROSPECTS</title>
            <description>Selling is easy. We all know it. It&apos;s PROSPECTING that&apos;s difficult...In fact, the number one reason sales professionals FAIL in a wide range of industries is not that they don&apos;t know how to sell...it is because they do not know how to prospect.</description>
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            <title>To Get Referrals, Stop Asking for Them! (Part 2)</title>
            <description>In last week&apos;s issue of Let&apos;s Talk Prospecting, we discussed how the proper way to seek referrals is to NOT ask for them--at least not do it blindly. Rather, you must engage your client in conversation...</description>
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            <title>To Get Referrals, Stop Asking for Them! (Part 1)</title>
            <description>Some of you may read the headline above and think that it directly contradicts an article from a previous edition of Let&apos;s Talk Prospecting.  Well...yes and no...</description>
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            <title>Life&apos;s Most Important Skill</title>
            <description>Listening is the most important skill you can ever develop. Listening is key to mutual understanding, which forms the basis for successful relationships. When sincere understanding and caring are present in any relationship, it transcends that relationship above the daily &quot;transactions&quot; which may occur...</description>
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            <pubDate>Tue, 3 Jun 2008 22:46:09 -0400</pubDate>
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            <title>The Nature of Networking</title>
            <description>If you were growing your own food, would you wait until you were hungry to plant your seeds?</description>
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            <pubDate>Tue, 20 May 2008 22:25:57 -0400</pubDate>
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            <title>Networking, Newtonian Style</title>
            <description>According to the natural laws of physics, in space, every object (planets, moons, stars, asteroids, etc.) has mass, which is another word for &quot;substance.&quot; Simplistically speaking, the greater the mass of an object, the greater the gravitational pull it manifests on other objects nearby.</description>
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            <pubDate>Tue, 13 May 2008 07:57:59 -0400</pubDate>
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            <title>How Much Are You Paying NOT to Prospect?</title>
            <description>No one likes to be rejected in any of life&apos;s situations. Rejection is an emotional experience, and we go to great lengths to protect our fragile egos. However, in our business, where we must continuously seek people with whom we can meet on a favorable basis, rejection comes with the territory.</description>
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            <pubDate>Tue, 6 May 2008 07:54:37 -0400</pubDate>
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            <title>You Can&apos;t Beat a Referral...or Can You?</title>
            <description>You have heard it said a hundred times, and in a hundred different ways: You can&apos;t beat a referral. If you don&apos;t seek referrals, you are missing one of the simplest, yet effective ways to prospect.</description>
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            <pubDate>Tue, 29 Apr 2008 07:41:37 -0400</pubDate>
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