| About
the Author
Keith F. Luscher, (Google
Search) is an Insurance Advisor with the
Principal Financial Group®. Prior to joining Principal®,
he served professionals in the insurance and financial
services industries as a management consultant. In that
role, he advised producers on issues related to marketing
and prospecting, and developed groundbreaking educational
curriculum. In addition, Luscher is also a nationally
known author, speaker, and expert in media, interpersonal
communication and marketing.
Keith has served as a national spokesperson
for a Fortune 100 company, and is an
ongoing contributor to CollegeRecruiter.com—one
of the nation’s leading career sites for college
students and recent graduates. Further, Keith has developed
successful marketing and public relations strategies for
many organizations across the country (which include the
assistance in raising more than $250 million for health-care,
cultural, educational, and service organizations).
Keith is also the author of several
diverse books, including Don't
Wait Until You Graduate, an widely acclaimed
advanced career-planning book for college students that,
in the past ten years, has become a part of the college
landscape. It has also been translated into Chinese and
is now in its second edition. As lead project consultant
and ghost-writer, Keith most recently completed Prospect
or Perish: A Success Guide for Financial Services Professionals,
the textbook for a new curriculum course that is now a
permanent curriculum course for the Life Underwriter Training
Council Fellow (LUTCF) program at The American
College.
Keith holds multiple association
memberships, and is listed in National Register’s
Who’s Who in Executives and Professionals. He
is a graduate of The Ohio State University.
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