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Keith F. Luscher,
(Google
Search) is a Registered Investment Advisor
with The
Principal Financial Group®. Prior to joining
The Principal®, he served professionals in
the insurance and financial services industries
as a management consultant. In that role, he advised
producers on issues related to marketing and prospecting,
and developed groundbreaking educational curriculum.
In addition, Luscher is also a nationally known
author, speaker, and expert in media, interpersonal
communication and marketing.
Keith has served as a national
spokesperson for General Electric, and
is an ongoing contributor to CollegeRecruiter.com—one
of the nation’s leading career sites for
college students and recent graduates. Further,
Keith has developed successful marketing and public
relations strategies for many organizations across
the country (which include the assistance in raising
more than $250 million for health-care, cultural,
educational, and service organizations)
Keith is also the author of
several diverse books, including Don't
Wait Until You Graduate, an widely acclaimed
advanced career-planning book for college students
that, in the past ten years, has become a part
of the college landscape. It has also been translated
into Chinese and is now in its second edition.
Luscher also wrote Real
Foreplay: Eight Easy Steps for the Man Who Wants
to Be Closer and More Intimate With His Wife,
an exceedingly popular book for “lonely”
husbands on how to be more caring, compassionate
partners for their wives.
As lead project consultant and
ghost-writer, Keith most recently completed Prospect
or Perish: A Success Guide for Financial Services
Professionals, the textbook for a new
curriculum course that was originally offered
at Capital University in Columbus,
Ohio, and is now a permanent curriculum course
for the Life Underwriter Training Council Fellow
(LUTCF) program at The American College.
Keith holds multiple association
memberships, and is listed in National Register’s
Who’s Who in Executives and Professionals.
He is a graduate of The Ohio State University.
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